This model is based on searching for a benefit for the Business and a Persona(s) (who can be Customers (different types of Clients, Providers, and Stakeholders) or Employees (general, Scrum team members), by creating a change in the Product (increasing its value since it provides a benefit in a Persona(s) and for the Business).

So we consider 3 Entities:

BUSINESS - PERSONA(S) - PRODUCT

The basic and more important concept is that for everything we do, we should identify the impact on the Business, one or several types of Persona, and which change in the Product may produce the impacts.

We evaluate the impact on the 2 entities (Business, so we can evaluate:

• how much benefit can be produced for each entity
• set up priorities for what is worth to do first
• avoid changes that can create a big negative impact on certain entity
• in general, we search for things that can create a positive impact on all the entities, sometimes a change can have a positive impact on one entity and be neutral in another, but still is a valid change,.
• do not disregard changes that can create a small negative impact on an entity if it will produce a big positive impact on others (one part can sacrifice for another or others)

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" />

The key concept and the philosophy behind this model are that all the entities are related and interconnected and everyone wins or everyone will lose

We can adapt some changes that will have a good impact on one entity at the expense of another, for a short time the profited entity will benefit but in the middle or long term, the one that has a negative impact will drag down the other entities.

Example:

• increasing the price could increase the Business incomes in the short term but may result in to lose of many customers, which in the end will cause the Business incomes to be reduced.
• ///////something lose employee and then will lose business and then customer </aside>

everything we do should have a benefit for all of them,

The BUSINESS wants to achieve XXX and we believe that if the PERSONA(S)