Portfolio Planning - Extended Impact Mapping

• Impact mapping: is a powerful technique that helps teams understand how to link the work that they do with results that their organizations would like them to achieve…. but it was missing the outcome that the “actor” is looking to achieve. The “impact” is what we would like to achieve, but in order to achieve that result, we need to help our customer achieve some outcome that they desire

• Connects:

  • The Extended Impact Map provided a useful way to show how business goals are linked to PBIs, and helped foster better discussions about those goals and how better to achieve them
  • Helps to link the work Teams do with results that the organization would like them to achieve
  • Connects Customer, Business Stakeholders and the Scrum Team
    • Business stakeholders often complain that they can’t connect work that teams are doing with the things they want to achieve
    • Adding Personas and Customer Outcomes also helped the Scrum Teams better understand the people who would use the product, and why
    • etc

• This model shows:

  • the Customer Outcomes that people matching the Persona need to achieve in order for our organization to achieve the Business Impact
  • Which business impacts we think that will helps to achieve the business goal
  • Furthermore, we show which PBIs we believe that, when we deliver them, will produce the Customer Outcome for the Persona
  • and even more we also identified the measurements that would tell us whether the outcomes and the impacts had been achieved
    • important because it forced us to make the outcomes and impacts concrete - if we could not measure whether we had achieved them, then we really did not have enough insight to start working on the associated PBIs
    • Being forced to decide how we were going to measure stimulated interesting discussions about the outcomes and impacts, and helped us to come up with better PBIs

• Model: Extended Impact Mapping

  <aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> We believe that if we implement [Name], with [PBIs], the [Persona-WHO] will be able to [Customer Outcome], so we can achieve [Business Impact], which will help the business to achieve [GOAL]

  • [Meassurments] will let us know if the:
  • GOAL
  • Business Impact
  • Persona-WHO
  • Customer Outcome
  • PBIs
  • Measurements </aside>