• To evaluate initiatives/Ideas for each product within the context of the set goals
• Is the initiative going to contribute and if so, how much and at what cost?
• 4 quadrants:
  • Relative Effort / Impact on goal:
    • HIGH Relative Effort / LOW Impact on goal: Say NO
    • HIGH Relative Effort / HIGH Impact on goal: Simplify? 🡪 Do First
    • LOW Relative Effort / LOW Impact on goal: Smarter? 🡪 Do First
    • LOW Relative Effort / HIGH Impact on goal: Do First
      • more detailed analysis of them to prioritize amongst them
  • Dots located in the Map, representing Ideas