<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> EBM (Evidence-Based Management) Intro EBM (Evidence-Based Management) Basics Evidence Based Management (EBMgt) for Organizations: Concepts KVA - Key Value Areas

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<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Key Value Areas (KVA)

• Current Value (CV) Measures value delivered to customer or user today
• Unrealized Value (UV) Measures value that could be realized by meeting all potential needs of the customer or user
• Time to Market (T2M) (responsiveness) Measures the ability to quickly deliver new capability, service, or product
• Ability to Innovate (A2I) (effectiveness) Measures the ability to deliver a new capability that might better serve a customer or user need </aside>