• Providing guiding vision for shared goal setting, “is, in my opinion, the most important focus area, and the one that survives even after the organization and culture are largely self-managing and self-sustaining”
• The goals are strategic, generally customer or market-focused
  • inspirational
  • aspirational
• These motivational goals that leaders help us to identify have some common characteristics
  • motivating and inspiring
  • but also uncertain: they force us to stretch, to do things we have never done before
• That’s why agility is so important; if we knew how to reach those goals, we should just develop a plan and march to it
• Agile leaders’ reasonabilities:
  • help us to identify the goals
  • help their employees to persist in the pursuit of their shared goals and values
    • when times get rough
    • when old behaviors want to take over