<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> We believe that if we implement [Name] with [Outputs-HOW], the [Persona-WHO] will be able to [Outcomes-WHAT], it will help the business to achieve [Goal-WHY], and [Measurments] (Method/Metrics) will let us know if: the [Outcomes-WHAT] is achieved or improved / the [Goal-WHY], was achieved or improved