• current state of the organization relative to those goals
  • PERSPECTIVES ON value
  • Delivering business value
  • What value is currently delivered by the organization?
  • MAIN:
  • The value that the product delivers today (at the present time)
  • it considers only what exists right now, not the value that might exist in the future
  • Questions that organizations need to continually re-evaluate for current value are
      1. How happy are users and customers today? Is their happiness improving or declining?
      1. How happy are your employees today? Is their happiness improving or declining?
      1. How happy are your investors and other SH today? Is their happiness improving or declining?
  • Considering CV helps an organization understand the value that their customers or users experience today
  • Example
    • profit, one way to measure investor happiness, economic impact of the value that you deliver
    • customers are happy with their purchase, tell you about where to improve to keep those customers
    • If customers have few alternatives to your product, you may have high profit even though customer satisfaction is low
    • Considering CV from several perspectives will give you a better understanding of challenges and opportunities
    • Customer and investor happiness also do not tell the whole story about your ability to deliver value: Considering employee attitudes, ultimately the producers of value. Engaged employees that know how to maintain, sustain and enhance the product are one of the most significant assets of an organization, and happy employees are more engaged and productive